Will Intel really buy nVIDIA?

Nathan Davis05 October 2006, 10:14 AM

I will eat a whole eggplant raw if the Intel+nVIDIA deal really does go through. I'm calling it as pure fluff.


logo_intel.pngA story has broken on Reuters regarding a possible acquisition of nVIDIA by Intel.

How did this news come about? Well, it was a bit of a knee-jerk reactionary thing.

There has been much debate on this issue since AMD pocketed ATI, and the punters supporting the notion that Intel may purchase nVIDIA are looking for anything that might even partially pass off as a sign of acquisition.

logo_nvidia.pngFor some reason, rumours went wild today in the investment arena and nVIDIA's shares consequently jumped up in value with 20 million shares exchanging hands.

This invoked much speculation and caused headlines to spin so fast your eyes could melt. With neither Intel nor nVIDIA commenting on speculation with neither a 'yea' nor a 'nay', this is just dry wood to the flames.

So, I call shenanigans. Get off the bandwagon. It is not going to happen. Quit thinking it will.

Intel does not need Big Green's help in its war on DAAMIT (our decided name for AMD and ATI).

Many seem to forget that Intel is already the leading graphics provider. Sure, it doesn't produce what gamers are after, but that's both a niche market and beside the point. The point is that Intel already has the graphics market covered more than anyone else.

It is, essentially, Intel's little bitch.

It would, however, be but a sleight of the hand for Intel to upgrade its graphics division to compete directly with ATI and nVIDIA. Why would it pay a stupidly exorbitant amount for a big green monster it can already create in-house on a slightly more economical scale?

For Intel, nVIDIA is just far too expensive to be worth buying with a current market capitalisation of $10.96 billion. This means nVIDIA, if it were to sell, would go for far more than what AMD is paying for ATI -- that being $4.2 billion in cash and $1.2 billion in stock.

Basically, over ten billion dollars is an obscene amount to spend on acquiring technology in an area in which you're already the market leader.

AMD, on the other hand, didn't have any such graphics department. It felt it needed one. Rather than scrounge one up for itself, it decided to purchase ATI. A landmark decision, yes, but not at all comparable to the mega-corps that are Intel and nVIDIA.

Then there's nVIDIA's dream to make the CPU a redundant processor. It basically wants Intel for breakfast.

That said, Intel has invested a significant amount of money into PowerVR and the licensing of its graphics technology. This would be damn pointless in the face of acquiring nVIDIA.

If Intel were to try and acquire nVIDIA, I should think it knows only too well it would get knocked back, at least at the governmental level. With nVIDIA's graphics department added on, Intel would shoot well beyond half of the total market share.

A monopolist move such as this has major ramifications and would of course be enough to see DAAMIT screaming bloody murder. This wouldn't help Intel's ongoing anti-trust case.

As such, it is just a smelly bucket of hyperbole. If I am wrong, and it turns out that Intel is indeed serious about acquiring nVIDIA, I, too, will perform an incredibly stupid and unhealthy act for everyone involved:

I will eat an entire eggplant fruit and the ghastly thing will be the largest I can lay my hands on.

To the credulous kids: quit beating this dead horse. The Intel and nVIDIA thing -- it isn't going to happen.

intel_nvidia_eggplant.png


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Teaspoon:

If it does go through at some point (you set no time limit), I want to see a video of the eggplant-eating hosted on this site.

29 February 2008, 8:29 PM (2 years ago)report abuse Send to a friend reply

Nathan Davis:

The timing was indeed ambiguous. My declaration simply applies to any point in the future. If it ever occurs, which it never will, a video sounds like a mighty valid idea for proof.

I wonder if a supporter of this ridiculous idea is brave enough to match my challenge?

;o)

29 February 2008, 8:29 PM (2 years ago)report abuse Send to a friend reply

David Flynn:

No weaseling out with 'any point in the future' caveats, Nathan.

Intel + nVIDIA announcement on any day = Nathan + raw eggplant within a week, with footage on APC cover DVD and YouTube! :>

29 February 2008, 8:29 PM (2 years ago)report abuse Send to a friend reply

Dan Warne:

I agree. It's probably a once-in-a-lifetime opportunity to see someone eat a whole eggplant raw. I'll be getting my people to set up something with Intel and nVIDIA's people, and Nathan'll do lunch.

:)

29 February 2008, 8:29 PM (2 years ago)report abuse Send to a friend reply

Nathan Davis:

Oh, not at all David, you've got me wrong. I'm not turning pansy and looking for excuses. Why would I do that when Intel couldn't possibly ever want to acquire nVIDIA?

I do fail to see how 'any point in the future' is a caveat, however, seeing as we travel only one way in time, with the comment's date stamp marking the beginning point.

Anyway, if ever Intel and nVIDIA make such an announcement, my eggplant eating session is totally on -- there will be much screaming and death to good taste. Such a shame it won't ever happen.

Say, David, are you interested in jumping aboard this toxic-cuisine adventure? I'd love to have an opponent.

Dan, that'd be one hell of a lunch, especially the gnashing of teeth part. Damn it, why'd you have to write 'raw' in the introduction? Fine, fine. Raw it is.

29 February 2008, 8:29 PM (2 years ago)report abuse Send to a friend reply

Tin:

I certainly hope Intel don't buy nVidia. Here I am, an AMD and nVidia fan.... Which would I choose?

29 February 2008, 8:29 PM (2 years ago)report abuse Send to a friend reply

David Flynn:

Nathan: I've sampled that Singaporean delicacy known as 'durian', which thankfully tastes better than it smells (well, it would be hard to taste worse than it smells!), and in Japan have scoffed many sashimi offerings of unknown original (and carefully deposited half-eaten remains into a strategically-placed napkin so as not to offend my hosts and lose face). So I reckon my contribution to 'adventures in cuisine' are pretty much done for this lifetime. But APC's petty cash tin is currently being checked to see if there'senough for a super-sized eggplant, just in case the Intel/nVIDIA thing ever happens! I doubt that will take place, for exactly the reasons you've so expertly outlined... but are you open to changing your bet to something with slightly shorter odds, such as Apple announcing new produts at MacWorld, or Vista being launched in 2007? :P

29 February 2008, 8:29 PM (2 years ago)report abuse Send to a friend reply

Igor:

I somehow believe you will finish eating that eggplant.

You missed one crucial point:

First Intel hit with Conroe _the_ gaming CPU trouncing AMD FX-62 at half the price. Then it was Crossfire chipset but ATI screwed up by jumping into AMD's lap. Now check out the reviews of Bad Axe 2 on vr-zone.com -- Intel is seriously into overclocking. The board isn't properly selling yet and all volt-mods are already known in details. So what is missing for ultimate enthusiast gaming rig and power workstation, two fields where Intel started losing share because of AMD's success?

Quad-SLI of course!

Quad-SLI + Quad-Core would be the nail in DAAMIT's coffin.

Don't get me wrong, I wouldn't like that to happen because without competition progress would slow down and the prices would be rediculously high.

But, Intel could still buy nVidia and they don't have to buy the whole company, just 51% of the shares if remember correctly. Enough to finally get SLI certification and to stop further development of nForce for AMD leaving them high and dry with not so ready ATI.

29 February 2008, 8:29 PM (2 years ago)report abuse Send to a friend reply

Brad:

MMMMMMMmmmmm EGGPLANT!!

29 February 2008, 8:29 PM (2 years ago)report abuse Send to a friend reply

Nathan Davis:

Well, I have been looking at raw eggplant recipes (they're strangely difficult to find). They aren't enticing.

David, I certainly won't be jumping ship. I like the odds on this as it is. Anyway, you're a dirty cheater. Napkins? Pish posh -- hardly a valiant contribution to the greater good that is cuisine experimentation.

Igor, your confidence in my ability to eat an entire eggplant is inspiring, however I doubt I will need to begin.

You are assuming Intel cares $11 billion for the gaming graphics market (the amount would be greater). It isn't necessary for it to spend nearly as much to jump aboard the 3D graphics wagon, as the main resources are practically already there.

That said Intel has also been busy employing graphics engineers -- those experienced in 3D, nonetheless. This is in the midst of its current clean-up of its workforce. It's fairly obvious it is pushing for a much greater, internal focus on its graphics department. These are not the actions of a corporation looking to acquire another already specialised in the technology.

Perhaps we shall see a third major 3D-graphics player? I wouldn't rule it out, especially with Intel.

I did state that Intel won't ever acquire nVIDIA. That is to say nVIDIA won't ever be an Intel company. Although extremely improbable, I won't rule out the possibility of Intel owning nVIDIA shares. A hostile takeover by way of purchasing the controlling shares, however, won't happen -- again, if only for antitrust issue.

In the end, why would it squash DAAMIT with nVIDIA -- who hates CPUs -- when it can easily design its own graphics beast? The logic doesn't add up.

29 February 2008, 8:29 PM (2 years ago)report abuse Send to a friend reply

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