The Windows 7 Family Pack, containing three licences for Windows 7 Home Premium, will go on sale in Australia tomorrow for $249.
Responding to criticism over the lack of the Windows 7 Family Pack at last month’s launch of the new OS, Microsoft Australia has rushed to roll out the bundle — which includes three licenses for Windows 7 Home Premium – for $249.
That stacks up as exceptional value considering that a stand-alone upgrade edition of Windows 7 Home Premium retails for $199.
It’s still shy of the US pricing, which is pegged at $120 for Windows 7 Home Premium and US$149 for the Family Pack – but Microsoft Australia’s Jeff Putt suggests that buyers shop around, because the local $249 sticker is only Microsoft’s recommended selling price.
“We encourage buyers to find out the street price, to check online, because many retailer will have a different price” Putt told APC. “I’ve already noticed a number have lower prices on Windows, so more than ever it really pays to shop around.” It’s already listed at DSE
(as the Windows 7 Home Premium Upgrade 3 User Pack) for $237.
The Windows 7 Family Pack will upgrade three home PCs from either XP or Vista.
Putt admitted that he was taken aback by the strident criticism over the lack of the Family Pack at the time of the Windows 7 launch, even though that three-licence bundle was merely part of a marketing trial.
“I was personally very surprised” he said. “We got lots of feedback at the launch and this really made me think ‘Well, that’s what we are hearing, and we talk about how with Windows 7 we listened to customers, here’s a chance to show that we really do listen.”
Putt says that following the launch, Microsoft Australia made representations to Microsoft HQ in Redmond “and managed to get Australia included in the global trial on the basis that our market is very similar to America and also because we were able to demonstrate the high level of interest from Australia.”